Getting sales leads for auto insurance sounds easy if you know which industries are likely to need it (in this case, industries that make heavy use of automobiles). However, one reason could prove to be a very persistent obstacle to those sales leads. These are the prospects who sincerely believe you will not cover them because they know you will not believe them in turn!
Thursday, July 4, 2013
Sales Leads From Prospects You May Not Believe
Tuesday, June 18, 2013
Telemarketing Tips – Never Presume Hostility
One of the most irritating assumptions about the telemarketing profession is that everyone gets angry to hear an agent. Not all gatekeepers are rage machines aching to slam the phone! Many telemarketing campaigns fail to get off the ground because of the fear that gatekeepers are never going to give them an inch.
Thursday, May 30, 2013
Appointment Setting With New Management
It sounds both unprecedented and uneasy when you think about how appointment settingis affected by new management. This is not just about targeting old prospect companies that suddenly had a few promotions underway. It also means conducting your appointment setting campaigns when you have made some changes to your own cleaning company’s hierarchy! Worse still, what if you end up with both at the same time?
Tuesday, May 7, 2013
Turning Down Software Leads That Cannot Provide
People value software leads so much these days that
they lose sight of what it means to target and qualify them. Their lead
generation campaigns just churn and churn with hardly anything remotely
resembling qualification standards. You should not forget that your
prospects simply respond in a two-way interaction. You should not just
measure your efforts to attract but also measure the quality of the
responses you are getting.
Thursday, April 25, 2013
Multiple Sales Leads - A Web Of Two-Way Streets
Generating accounting sales leads for tax consulting firm can be like spinning a web. It gets annoying though when other people see it the same way but negatively add that your sales leads have no sense of targeting.
Monday, April 15, 2013
Improving Software Lead Generation Without Breaking It
Like software, lead generation can leave lot of room for improvement. And also like software, there are those who like to tinker or experiment just to realize those improvements. The problem is too much tinkering can irrevocably break something (whether its in technology or lead generation). As much as those flops can be great learning experiences, are their other ways you could find out?
Friday, March 15, 2013
Appointment Setting Tips – Understand Why Schedules Change
Flexibility is very important for any appointment setting strategy regardless of what tools you use or what industry it represents. In tax consulting for example, it is quite normal in the business world to make changes in a consulting schedule whether the request is done by phone, email, or even via an automated application. Hence, your appointment setting strategy must get ready to stretch itself really well in order to keep up.