As a software company, you may have engaged in various methods of marketing your products and services. One of these is in doing lead generation to get more
software sales leads. Unfortunately though, not everyone can hope to be successful when it comes to generating business leads, and eventually a campaign can end up failing.
A failing lead generation campaign is obviously not a good thing. If such a program was your only way of getting leads then you are seriously going to have to find a way to either fix your campaign or secure another method of acquiring leads. Often enough though, many businesses just choose to buy leads instead.
