Thursday, May 19, 2011

The Alliance Of Mailing List And Direct Mail

When it comes to personal one-to-one contact with your sales lead, direct mail is one of the most effective tools. This is just some of the reasons why, in spite of online marketing's ballooning importance, the traditional way of mailing is still breathing, and giving satisfactory results to companies that use it. On the other hand, direct mail is another way of advertising through printed ads, letters, solicitations and brochures. This, in turn, increases the development of a strong brand, depending on the effectiveness of the mails.

When direct mail is used, there should be a mailing list. No letters will be sent to sales prospects unless of course a firm has a record of the correct home or company addresses of its sales leads. There is extreme emphasis on the accuracy of the contact list. This is so because, again, mails will be received by the wrong people, or no one will ever receive them in the first place if the mail archive is flawed. This reason alone is more than enough to require companies to keep their contacts information updated regularly. If not, they can buy updated mailing lists from a reliable list provider.

If your company is powering up its marketing program by employing direct mail as one of your mediums, then be sure to purchase an accurate mailing list. Precision in the contents of every contact is the first step in the long process of lead generation. Fail on this one, and you just have infected the whole process.

Wednesday, May 4, 2011

Pay Attention To Your Contact Lists

Usually, when it comes to lead generation through telemarketing, all eyes are set on the cold-calling and appointment setting services of a company. However, before these things take place, every campaign starts with an accurate telemarketing list. I bet no company will throw away their time, effort and money calling numbers that only say “The phone number you have dialled is out of service. Please try your call later.” However, little attention is being given to the reliability of contact information because many firms believed that they already have what is needed. Well, little did they know that they were wrong, after all.

Possessing a contact list is not enough reason to succeed in marketing endeavors. Every bit of information contained must be accurate by constantly updating your contacts archive. Always remember that everything you do in generating sales leads must be accurate and fast. Your team may be swift in using your direct marketing tools, but, mind you, with errors in the data gathered, that speed will be lost. Say for example, 25% of the contacts are already replaced and another 10% are nonexistent. Can you afford to lose 35% of these opportunities? Do you like the idea that your people end up in a cul-de-sac situation because of ghost contacts? Nobody wants to, and I know your firm will really feel bad about it.

Updated leads list is the fuel in your lead generation campaign. The direct marketing tool your marketing people use is the vehicle. So, before you can even start riding your journey to a closed sale, be sure you have enough fuel. One of the good options to obtain a contact list stuffed with precision is by buying one from a superstore of specialty lists. The researchers of list providers update their contact database on a daily basis, knowing that some business contact information changes every day. They are using most of the available tools that will confirm any changes or addition. If you want to realize what you aspire at the end of every campaign, then you have to look closer and pay attention to the first things that should be done.