Thursday, July 4, 2013

Sales Leads From Prospects You May Not Believe

Getting sales leads for auto insurance sounds easy if you know which industries are likely to need it (in this case, industries that make heavy use of automobiles). However, one reason could prove to be a very persistent obstacle to those sales leads. These are the prospects who sincerely believe you will not cover them because they know you will not believe them in turn!  

Sales Leads, Auto Insurance Sales Leads, Insurance Leads

Tuesday, June 18, 2013

Telemarketing Tips – Never Presume Hostility

One of the most irritating assumptions about the telemarketing profession is that everyone gets angry to hear an agent. Not all gatekeepers are rage machines aching to slam the phone! Many telemarketing campaigns fail to get off the ground because of the fear that gatekeepers are never going to give them an inch.  

Thursday, May 30, 2013

Appointment Setting With New Management

It sounds both unprecedented and uneasy when you think about how appointment settingis affected by new management. This is not just about targeting old prospect companies that suddenly had a few promotions underway. It also means conducting your appointment setting campaigns when you have made some changes to your own cleaning company’s hierarchy! Worse still, what if you end up with both at the same time?  

Tuesday, May 7, 2013

Turning Down Software Leads That Cannot Provide

People value software leads so much these days that they lose sight of what it means to target and qualify them. Their lead generation campaigns just churn and churn with hardly anything remotely resembling qualification standards. You should not forget that your prospects simply respond in a two-way interaction. You should not just measure your efforts to attract but also measure the quality of the responses you are getting.

Thursday, April 25, 2013

Multiple Sales Leads - A Web Of Two-Way Streets

Generating accounting sales leads for tax consulting firm can be like spinning a web. It gets annoying though when other people see it the same way but negatively add that your sales leads have no sense of targeting.

Monday, April 15, 2013

Improving Software Lead Generation Without Breaking It

Like software, lead generation can leave lot of room for improvement. And also like software, there are those who like to tinker or experiment just to realize those improvements. The problem is too much tinkering can irrevocably break something (whether its in technology or lead generation). As much as those flops can be great learning experiences, are their other ways you could find out?

Friday, March 15, 2013

Appointment Setting Tips – Understand Why Schedules Change

Flexibility is very important for any appointment setting strategy regardless of what tools you use or what industry it represents. In tax consulting for example, it is quite normal in the business world to make changes in a consulting schedule whether the request is done by phone, email, or even via an automated application. Hence, your appointment setting strategy must get ready to stretch itself really well in order to keep up.