Getting sales leads for auto insurance sounds easy if you know which industries are likely to need it (in this case, industries that make heavy use of automobiles). However, one reason could prove to be a very persistent obstacle to those sales leads. These are the prospects who sincerely believe you will not cover them because they know you will not believe them in turn!
Thursday, July 4, 2013
Tuesday, June 18, 2013
One of the most irritating assumptions about the telemarketing profession is that everyone gets angry to hear an agent. Not all gatekeepers are rage machines aching to slam the phone! Many telemarketing campaigns fail to get off the ground because of the fear that gatekeepers are never going to give them an inch.
Thursday, May 30, 2013
It sounds both unprecedented and uneasy when you think about how appointment settingis affected by new management. This is not just about targeting old prospect companies that suddenly had a few promotions underway. It also means conducting your appointment setting campaigns when you have made some changes to your own cleaning company’s hierarchy! Worse still, what if you end up with both at the same time?
Tuesday, May 7, 2013
People value software leads so much these days that they lose sight of what it means to target and qualify them. Their lead generation campaigns just churn and churn with hardly anything remotely resembling qualification standards. You should not forget that your prospects simply respond in a two-way interaction. You should not just measure your efforts to attract but also measure the quality of the responses you are getting.
Thursday, April 25, 2013
Monday, April 15, 2013
Like software, lead generation can leave lot of room for improvement. And also like software, there are those who like to tinker or experiment just to realize those improvements. The problem is too much tinkering can irrevocably break something (whether its in technology or lead generation). As much as those flops can be great learning experiences, are their other ways you could find out?