Advertising to the wrong market only screams one thing: failure.
Think about it, if a famous fast food chain that serves mainly chicken byproducts will most certainly fail with their advertising if they target vegans. If they think that they can coerce vegans into eating fried chicken then they've got another thing coming.
A business will always know what market they want to target. However, getting to hit those markets precisely is the challenge. Now let us go back to the example of the fried chicken; these fast food chains will not advertise their products to vegans as they know they will not succeed. Nonetheless, if the restaurant will just blindly send out advertising material to just about anyone then they might also hit the vegan market. Hence, the direct marketing campaign will have a very high chance to end in failure.
That is why the campaign needs the right leads lists should be put into priority before any marketing procedure is put into action. In this case, a mailing list for the direct mail campaign. A list from a reliable source entitles the campaign to have the highest chance of success. It is due to the acquisition of fresh sales leads. These are the prospects that have not yet made such transactions with a similar business.
If you have a direct marketing campaign such as appointment setting and lead generation campaign using telemarketing as a channel, it is important to acquire a reliable business contact list as your calling list for the sake of your campaign’s success and productivity.