Monday, May 28, 2012

Studies Show Only Few Use Social Media for B2B Lead Generation

In a recent article found on the Social Media B2B blog (click here for the blog site) entitled “Only 13% of B2B marketers drive leads using social media,” the author shows some statistics of activity used for b2b lead generation. According to their study, only a small number of companies use social media as their main tactic for generating b2b leads. In fact, only a small fraction of enterprises use on-line means to get a sufficient amount of demand from their targeted markets.

True that the number of Internet marketers is still low (even though it has the capability of generating free leads), others would still prefer a more direct approach to their marketing. For instance, one of the more capable methods to do lead generation and b2b appointment setting as of late is outsourcing to a notable telemarketing call center.

Now that almost everything has gone digital, let us not forget some of the more effective means in marketing. Through outsourced telemarketing services, you can acquire the aid professional cold calling agents that make sure you get the right business leads and sales appointments for your campaign. Such professionals are constantly trained in order to give you prospects that are decision makers of their own organization. In other words, they can bypass gatekeepers with a great success rate.

To cut things short, do not forget that on-line lead generation is the sole method to generate quality leads. Contact a professional and reliable telemarketing firm today in order to know what other benefits you can attain from outsourcing to their services.


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