Wednesday, February 20, 2013

Lead Generation Tips – Generating & Handling Your Leads

Businesses that do not have their own lead generation programs will soon find that their office phones aren't going to be as busy as they used to be. What are we getting at here? Well, it simply means that no clients are calling. And what business would want that?

One other thing that some companies have a problem with is how to handle the leads they generate from their marketing campaign. When a lead comes in you can't just reply with an email, and neither could you give your prospect a call if they didn't even give you their number. As such, some companies also have problems in handling their business leads.

In today's business world it is very important that a business be able to generate its own leads and handle them appropriately. Without a proper lead generation program and a way to deal with your prospects, you will find that your company won't survive very long.

To help you out, here are some tips in generating and handling your own leads:

Utilize your website to gain your prospects' information.

A basic way in which you can do lead generation is through your own website. Every visited one of your competitor's sites just so you could see what they were up to? If you have, have you noticed that they have a contact form? If yes, then you've just seen for yourself how a company's website can generate leads.

A website is a good investment. It helps you gain visibility online and serves to be like one giant brochure for all your prospects to see. In order to generate leads from it though, you'd need a contact or sign-up form on your website. This allows you to gain the information of interested prospects so that you can get in touch with them as soon as you can.

Take advantage of content to create an email list.

In relation to the point above, you can use your company blog to build a list of emails. Many businesses that keep their own blogs do this nowadays. The great thing about this sales lead generation method is that you use an opt-in method in order to get email addresses, in other words your prospects are giving you their email addresses willingly.

A prospect that subscribes to your blog and becomes part of your list is obviously interested, even if that level of interest may be a tiny one. An interested prospect, luckily, is more likely to listen to what you have to offer.

Getting in contact with your prospects.

Once you've generated leads, you are going to need to get in contact with your prospects. Depending on how they came to find your company though, how you reach out to them could vary. For example, with subscribers to your opt-in email list via your blog, you'd be using emails since all you have is a list of email addresses.

Prospects that came to find you via your website and signed-up using your contact form however, can be contacted through means such as with outbound telemarketing. Contact forms on websites should always contain a field for phone numbers since your inside sales team wouldn't be able to contact your prospects if you didn't ask for their number in the first place. All in all, you should know how to appropriately contact prospects based in how they came to interact with your company.

There are many more ways in which you can do lead generation for your business. The methods mentioned above just serve to be ideas in helping you get the basics down. Once you've generated business leads, learn the best way to get in touch with your prospects. Some of your contacts may be responsive to your telemarketing campaign, but less when you use an email and vice versa.

Learn how to generate and handle your own leads. Doing so will help you keep your business profitable – and most importantly in business!


Tanu Tripathi said...

good article. I like to read this post because I met so many new facts about it actually. Online Lead Management Software Thanks a lot.

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